Are you in need of signs for your business? Here are two tips to follow when ordering shop signs from a signage company. Tell them straight away which of the signs will be used as part of your shop's window displays If you're having a signage company make signs for your shop that you'll be using as part of your window displays, then you should share this fact with them during the very first consultation you have with their employees. [Read More]
Four Ways That Business Signs Can Improve Your Branding
Business signs are a powerful branding tool, and they can also help to boost your bottom line. Here are four ways that business signs can improve your branding: Create A Brand Identity Business signs create a brand identity for your business. They help people recognise you when they see your logo, colours, and other design elements. When people see your sign, they associate it with your company. This helps them remember you and understand who you are as a business. [Read More]
Is Your Retail Business Hiding in the Dark?
If you run a retail operation in an urban environment, you know just how competitive things can be. You'll want to try and keep in front of your competitors as much as possible and consider any new ideas that persuade your prospects to step into your store versus another. Yet you may be missing a trick when you operate during the hours of darkness. You could be leaving a lot on the table due to your visibility, so what should you be focusing on here? [Read More]
Two Things To Discuss With Your Signage Supplier if You’re Hosting an Outdoor Event
If you're organising an outdoor event, here are two things you'll need to discuss with your event signage supplier. The forecast You'll need to let the signage supplier know what the forecast is like on the day of your event. The reason for this is that the weather that's expected to occur will influence the type of signage you'll need. For example, if it's expected to be a dry day, then you should be able to use signs printed on some card, rather than on waterproof materials like vinyl or PVC. [Read More]