About Me

Culture, Art and Colour in Signs

Hello and welcome to my blog! If you are designing a sign, I hope to provide you with the facts, ideas and inspiration you need. I have been an artist my entire life, I have dabbled in graphic design and I have helped many companies with marketing and branding. As a result, I am uniquely positioned to help others design signs that are appealing, colourful and artistic. I also enjoy the idea of integrating various cultural elements from both your culture and foreign cultures into your signs. In this blog, I plan to cover it all, and I hope you enjoy exploring! My name is Emma, and I welcome you!

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Is Your Retail Business Hiding in the Dark?

Posted on January 31, 2022

If you run a retail operation in an urban environment, you know just how competitive things can be. You'll want to try and keep in front of your competitors as much as possible and consider any new ideas that persuade your prospects to step into your store versus another. Yet you may be missing a trick when you operate during the hours of darkness. You could be leaving a lot on the table due to your visibility, so what should you be focusing on here? [Read More]

Two Things To Discuss With Your Signage Supplier if You’re Hosting an Outdoor Event

Posted on September 14, 2021

If you're organising an outdoor event, here are two things you'll need to discuss with your event signage supplier. The forecast You'll need to let the signage supplier know what the forecast is like on the day of your event. The reason for this is that the weather that's expected to occur will influence the type of signage you'll need. For example, if it's expected to be a dry day, then you should be able to use signs printed on some card, rather than on waterproof materials like vinyl or PVC. [Read More]

Top Issues You Shouldn't Worry About When Using Laser Engraving Services

Posted on June 10, 2021

If you need to have a sign or other item customized with words or designs, then you could be thinking about working with a company that offers engraving services. If this is the case, then you may want to specifically look for a company that uses laser engraving equipment to perform these types of customizations. After all, if you do, there are a variety of different issues that you should not have to worry about, such as the issues listed below. [Read More]

3 Common Pitfalls to Avoid During Business Sign Installation

Posted on March 23, 2021

If it's designed and installed correctly, a sign can deliver important business communication to the target audience. Sadly, errors in the installation process usually compromise the effectiveness of business signage, preventing businesses from maximising the value of their investment. If you're considering an outdoor sign installation project for your business, here are 3 common mistakes to avoid. 1. Poor Location Choice  Outdoor business signage is meant to be seen. If it is not installed in a location that maximises its visibility, then it won't serve its purpose of conveying your message to the intended recipients. [Read More]